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Keith Estabrook's career spans more than two decades of strategic communications and marketing experience in the media industry. Before forming eg in 2005, he served as Senior Vice President of Corporate Communications for Sony BMG, the company formed from the merger of Sony Music Entertainment and BMG Entertainments. From 2002 until 2004, Estabrook was the chief communications executive for Sony Music, directing all worldwide media relations for the company, as well as developing the communications strategy for the Sony Music and BMG merger and integration. Before working at Sony Music, Estabrook held the top communications post at BMG.

Prior to establishing himself as a leading executive in the music industry, Estabrook served as vice president of Corporate Communications for Hachette Filipacchi Media. During his seven-year tenure as the most senior communications executive with the global magazine publisher, he was responsible for the re-launch of Elle magazine, the highly successful launch of George magazine and co-produced the documentary, "Unzipped," a 1995 Audience Award winner at the Sundance Film Festival. In 1996, Estabrook was named one of Advertising Age's "Top 100 in Marketing."